Internet Marketing Analytic Tools
There are many Internet Marketing Tools that support the analytical process.
The list below shows the Tool or Service as well as the Scope of measurement: Nielsen NetView : Measures Unique audience, page views and time spent—as well as loyalty indicators, demographic information Nielsen AdRelevance : Actual Internet population usage Nielsen Homescan Online : link consumers' online behavior with offline consumer goods purchasing activity Nielsen NetEffect : measure online advertising effectiveness by measuring the impact of online advertising on offline purchases Nielsen MegaPanel : Click-stream analysis Nielsen SiteCensus & Market Intelligence : Tracking and analysis of your Web site users, site performance, product placement, visitor loyalty, search engine performance and visitor behavior. Nielsen VideoCensus : audience consumption of—and engagement in—streaming media Nielsen TotalWeb : PC and mobile Internet usage Alexa : Web site traffic details Google Analytics : Visits, Clicks, Click-stream (Funnel), Usage duration, segmentations (geographic, technical), references, returning visitors, benchmarking, Google Webmaster tools : Positioning of Web sites towards specific keywords Piwik : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References Sitemeter : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References, Exit points, click-streams StatCounter : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References, Exit points, click-streams Webalizer : Server log analyzer, visits, references, clicks, data transfer Analog : Server log analyzer, visits, references, clicks, data transfer Weblog Expert : Server log analyzer, visits, references, clicks, data transfer AWStats : Visits, clicks, duration, segmentations, Clicky : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References, twitter analysis, disabled java script Mint : Visits, referrals, searches, segmentations Yahoo WebAnalytics : Visits, Durations, click path / funnel, segmentations, behavioral repots (other web sites used from visitor) Omiture : Visitors, segmentations, funnel, multi-channel analysis Lyris HQ : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References, Exit points, click-streams Webtrends : Visits, Clicks, Returning visitors, usage duration, segmentations (geographic, technical, ..), References, Exit points, click-streams
